Privacy Policy

1) What we do

We build pet-tech products that help people understand and care for their companion animals using on-device and cloud intelligence. Our services may analyze audio signals (e.g., canine vocalizations), motion (e.g., IMU data), and related environmental/device status to generate insights and notifications for owners.

2) Information we collect

We collect what we need to run and improve the service, including:

• Account information (name or display name, email, password hash, preferred language/region).

• Commercial/transaction information if you purchase services (order IDs, payment tokens from our processor, receipts).

• Device and usage information (app and device identifiers, OS/browser, IP address, error and event logs).

• Location (if you enable it) for features like lost-device support or local context.

• Support and community content (messages, tickets, attachments, feedback).

• Pet-related signals and telemetry (e.g., audio features derived from barking/whining, activity and sleep patterns from motion sensors, battery/firmware status). When these data are linked to your account or device identifiers, we treat them as personal data.

We do not intentionally capture human conversations; our systems are designed to minimize unintended collection, and certain sensing features only operate when you enable them.

3) How we use information

• Provide and maintain the service (accounts, pairing, syncing, notifications).

• Personalize insights and recommendations (e.g., activity or stress alerts).

• Monitor performance, debug issues, and prevent fraud and misuse.

• Provide customer support and handle safety or legal requests.

• Conduct R&D to improve models and features, including evaluation and quality assurance.

• Run optional marketing communications with your permission or as permitted by law (you can unsubscribe at any time).

4) When we share information

We share personal information only as needed with:

• Service providers processing data on our behalf (e.g., cloud hosting, analytics, customer support, payments).

• Business partners and integrators when you connect their services.

• Authorities or third parties when required by law or to protect rights, safety, and security.

• In a merger, acquisition, or asset transfer, subject to continuing protections.

We require recipients to use appropriate safeguards and to process data only for the purposes we specify.

5) "Sale," "targeted advertising," and "profiling"

Delaware gives residents the right to opt out of targeted advertising, the sale of personal data, and certain profiling that produces legal or similarly significant effects. If we ever engage in activities that qualify as "sale," targeted advertising, or covered profiling under DPDPA, we will (i) disclose that plainly in this Policy, (ii) provide a clear "Your Privacy Choices" mechanism to opt out, and (iii) honor browser- or device-based universal opt-out signals (for example, Global Privacy Control) no later than January 1, 2026, as required.

6) Children and teens

We do not knowingly target or permit accounts for children under 13 without verifiable parental consent. For minors aged 13–17, Delaware requires opt-in consent to sell personal data or use it for targeted advertising. For children under 13, parental consent is required to process personal data for any purpose. We comply with these requirements and DOPPA's definition of a "child" as under 18 for online policy posting and protections.

7) Your rights (Delaware residents)

If DPDPA applies to us, Delaware residents have the right to:

• Confirm whether we process your personal data and access it.

• Correct inaccuracies.

• Delete personal data (including data obtained from third parties).

• Obtain a portable copy of personal data.

• Opt out of targeted advertising, sale of personal data, and certain profiling.

We will respond to rights requests within 45 days, with one 45-day extension if reasonably necessary based on complexity and volume. If we decline a request, we will explain why and provide instructions for appeal; we will answer appeals within 60 days and tell you how to contact the Delaware Department of Justice if you disagree.

How to submit: use the in-app Privacy Request flow (if available) or email privacy@beroandcompany.com with "Delaware Privacy Request" in the subject.

8) Sensitive data

We obtain opt-in consent before processing sensitive personal data as defined by Delaware law (e.g., precise geolocation, health information, biometric identifiers).

9) Universal Opt-Out signals

Starting January 1, 2026, we will recognize authorized Universal Opt-Out Mechanisms (UOOMs), such as the Global Privacy Control, for Delaware residents. Until then, you may submit an opt-out using our "Your Privacy Choices" control when we offer targeted advertising or any "sale" of personal data.

10) Data protection assessments

When required (for example, before activities like targeted advertising, sale, certain profiling, or other processing that presents a heightened risk of harm), we conduct and document Data Protection Assessments and will provide them to the Delaware Attorney General upon lawful request.

11) Security and incident response

We use administrative, technical, and physical safeguards appropriate to the nature of the data and risks (encryption in transit and at rest where appropriate, access controls, monitoring, least-privilege practices, vendor due diligence, and regular reviews). If a breach of security occurs involving personal information, we will notify affected Delaware residents without unreasonable delay and no later than 60 days after we determine a breach occurred, subject to limited statutory exceptions; if more than 500 Delaware residents are affected, we will also notify the Delaware Attorney General.

12) Retention

We keep personal data only as long as needed for the purposes described above, including legal, accounting, or reporting obligations. We then delete or de-identify data in a commercially reasonable manner. If we keep de-identified data, we commit not to re-identify it and to contractually require recipients to do the same where applicable.

13) International transfers

If data are transferred, stored, or accessed outside your state or country, we use appropriate safeguards permitted by applicable law and take steps designed to ensure your information receives a comparable level of protection.

14) Your choices

You may manage email subscriptions via the unsubscribe link in our messages. App notifications can be controlled in your device settings. If we ever conduct targeted advertising or sell personal data as defined by law, we will provide clear opt-out controls and honor qualifying browser/device signals in Delaware.

15) Third-party services and links

Our services may include links to third-party sites or integrations you choose to enable. Their privacy practices are governed by their own policies. Review them before sharing data.

16) Changes to this Policy

We may update this Policy to reflect operational, legal, or regulatory changes. If changes are material, we will provide a prominent notice (for example, in-app, on our site, or by email) before the new terms take effect.