We design a lifestyle
Designing the lifestyle of living with dogs.Creating better ways to live together.
We explore and redesign how people and dogs live together.Through thoughtful design and meaningful insights,we create a lifestyle that feels clearer, easier, and more connected.
How We Design the Lifestyle
"Am I understanding them correctly?"
Our work exists to bring clarity to those questions.
We study how dogs express themselves, how their routines unfold, and how their emotions shift in different environments. Through behavioral insights, emotional interpretation, and thoughtful design, we uncover the patterns that define a healthier, more intuitive relationship.
By blending research, data, and everyday usability, we reimagine the full flow of life with dogs from morning walks and quiet hours at home, to moments of play, rest, and reconnection.
The result is a lifestyle built with intention: clearer communication, deeper understanding, and a calmer rhythm shared between people and their dogs.
Our principles
Innovation
Sustainability
Community
Innovation
BERO&CO. is built on the belief that better science leads to better lives for people and their pets. From our earliest prototypes, we have combined behavioral research, data science, and thoughtful design to understand what pets cannot say in words.
We will keep pushing the boundaries of pet technology and experience design, so that every product we create turns complex insights into simple, everyday clarity for pet families.
Our Brands
